Channel calls
The gift position (b) usually decides the headline channel. Where the book is explicit, the arcanum maps to a content channel:
- 17 · 21 → general social media
- 18 → text-led articles and books
- 5 → lectures, webinars, courses
- 15 → live performance
- 7 · 11 · 19 → in-person events
- 20 → omni-channel (works everywhere)
- 2 · 9 · 14 → long-form, quiet, depth-driven channels
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